Stitch Fix Adds 100+ Premium Names to Its Brand List

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The Stitch Fix you thought you knew is getting a serious upgrade. Founded back in 2011, the personal shopping service that sends you a box of five items based on sizes and preferences is adding more than 100 new premium brands to their roster.

After adding Stich Fix Plus and Stitch Fix Mens to the mix, it only makes sense for the brand to go back to the drawing board and elevate with brands like Alice & Olivia, Helmut Lang, Kate Spade, Rebecca Minkoff, and Theory. "We're excited to deliver a new mix of premium brands in our Fixes,"said CEO Katrina Lake in a statement. "This launch offers a compelling combination of recognizable brands that our clients know and love, as well as new emerging brands they can discover for the first time." It also comes just in time to get your fall shopping on!

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